Pink Plate Campaign Moves Closer to 7,500 Signatures

On June 7, we posted that four East County residents had been working with local leaders on bringing a “pink plate” campaign to California in order to support and raise awareness of breast cancer.  They have since gathered 2,474 additional signatures.

On June 7, they stood at 2,126 signatures. As of Sunday morning, they have 4,600.  They need a total of 7,500 signatures to push the program forward.

Assemblywoman Joan Buchanan was more than happy to get involved and helped write AB 49 which will create the authorization to make the Pink Plate a reality. Once 7,500 signatures are collected, it will become effective January 1, 2014.

Click here to sign the pledge: PinkPlate.Org

Where will the money go?

All funds generated from sales of the California Pink Plate will be deposited into the Breast Cancer Control Account, which funds the Every Woman Counts (EWC) program. EWC is administered by the California Department of Health Care Services (DHCS) and provides free clinical breast exams and mammograms to California’s underserved women.

The mission of the EWC is to save lives by preventing and reducing the devastating effects of cancer for Californians through education, early detection, diagnosis, and integrated preventive services, with special emphasis on the underserved. The Every Woman Counts program partners with county departments of public health and county health consortia across California to provide women with local, easy access to screenings.

We know that early detection is critical in treating breast cancer and increasing survival rates. Money generated from the California Pink Plate will allow more women across California to get regular breast exams and mammograms, potentially saving the lives of countless of women.