Some tech news was made yesterday by Twitter CEO Jack Dorsey who said the company will no longer accept political advertising. The move will mean the company will walk away from potentially hundreds of millions of dollars in revenue.
By Nov. 15, the final policy will be announced and implemented on Nov. 22
Here is what he tweeted out in a series of tweets, or visit his Twitter page.
We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…
A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money.
While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions.
Internet political ads present entirely new challenges to civic discourse: machine learning-based optimization of messaging and micro-targeting, unchecked misleading information, and deep fakes. All at increasing velocity, sophistication, and overwhelming scale.
These challenges will affect ALL internet communication, not just political ads. Best to focus our efforts on the root problems, without the additional burden and complexity taking money brings. Trying to fix both means fixing neither well, and harms our credibility.
1 comment
His argument is actually an argument against capitalism yet he still accepts ads from everything else…
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