Home Antioch Antioch Launches Major Brand Campaign, Theme is “Opportunity”

Antioch Launches Major Brand Campaign, Theme is “Opportunity”

by ECT

The City of Antioch today unveiled a major advertising campaign to elevate the City’s new brand promise that “Opportunity Lives Here.” The campaign, which was developed by San Francisco-based agency Evviva Brands (www.evvivabrands.com) will run across social, paid, outdoor and transit corridors connecting Antioch with other Bay Area cities.

The campaign features the many facets of opportunity Antioch provides, from expansion opportunities available for Bay Area businesses seeking a skilled, diverse talent pool and affordable, transit-accessible commercial real estate to the wide range of lifestyle opportunities Antioch offers.

The campaign will drive traffic to a new, opportunity-focused campaign site at www.AntiochIsOpportunity.com, where visitors can learn more about business opportunities, lifestyle opportunities, the advantages of Antioch’s reverse commute, and Antioch’s welcoming and vibrant community.

The goal of the campaign is to provide Bay Area residents with a more accurate, up-to-date view of the City of Antioch. From its beginnings as a landing on the San Joaquin River in 1848, Antioch has been a city of opportunity longer than California has been a state. And with increasing numbers of businesses and residents fleeing the high costs and development restrictions elsewhere in the Bay Area, Antioch may be the last Bay Area city offering opportunity for all.

“I’m thrilled to launch this campaign. With our new BART station, the massively improved Highway 4, our AMTRAK service and being the midpoint location between San Francisco, Sacramento, and the Central Valley, I look forward to welcoming businesses and visitors to the land of opportunity that is Antioch,” says Mayor Sean Wright.

“Antioch has always been the home of opportunity. We’ve always been a place for builders, for doers, for people who just want a chance to show what’s possible. This campaign speaks to them, because it’s for them,” says Economic Development Director Kwame Reed.  “Antioch is the center of a mega-region that stretches from the Sacramento Valley to the Silicon Valley and from the Central Valley to the Greater Bay Area, Opportunity Lives Here,” Reed said.

“This campaign has been a joy to create,” says David Kippen, CEO of Evviva Brands. “From our first days working in Antioch, we’ve been amazed by the variety and the diversity of opportunities the City has to offer. Antioch has been the Bay Area’s best kept secret. As of today, the secret’s out.”

Following are examples of campaign creative:

 

 

 

 

 

 

 

 

 

 

 

 

You can learn more about the campaign by visiting the campaign website at www.AntiochIsOpportunity.com

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24 comments

Dawn Apr 2, 2019 - 9:16 am

When the city council decides to reimagine our downtown goldmine, riverfront shopping, restaurants, etc., and build an area that will attract tourism, then we will be on the map. We have a golden opportunity with that area that has been ignored for too long. Investment should be made there first, and business will follow. Look at Riverwalk in San Antonio, at any community that is waterfront, see the possibilities, and that is where the revamping should begin. Keep the charm of the old buildings, give them a facelift, create areas for dining, walking, community events. What will it take for the city to see this? Get rid of the blight, create a destination.

Jeremy Apr 2, 2019 - 9:25 am

Instead of San Antonio, there’s Jack London Square, San Leandro Marina, Pittsburg Marina, Emeryville Marina, etc. Since ancient times, waterways have always been a major market for commerce from Mesopotamia to Venice. It’s time for Antioch to captivate on this.

Julio Apr 2, 2019 - 9:37 am

Over many years the city has put a fortune into remarketing, reinventing and supporting development down town. Build it and they will come. It has never worked and until we have the imagination to do what Pittsburg did and tear it down nothing will happen. There is too much hot air in Antioch. You can talk the talk all you want but it will get you nothing again.

Harry Palms Apr 2, 2019 - 9:40 am

LMAF!

“The goal of the campaign is to provide Bay Area residents with a more accurate, up-to-date view of the City of Antioch”

Come one come all, no job no problem! Unlimited section 8.

Homeless? No problem, pick an overpass to set up camp under, convienant locations for panhandling.

Don’t want to pay registration and insurance on your ‘92 Buick Le Scraper? No problem, APD doesn’t enforce traffic laws.

Come to lawless Antioch.

Jg Apr 2, 2019 - 11:56 am

So sad but true. Antioch has become the settlement of section 8. No hard working Americans will raise a family there unless there is no alternative.

The leaders have driven too many nails in that coffin over the last ten years. It will take decades to change to the river town it once was.

do Apr 2, 2019 - 12:44 pm

100% truth to everything you said Jg

MV Apr 12, 2019 - 12:27 am

City Council wasted all that money on an Amazon logo and useless employee instead of a police officer. No confidence whatsoever in Antioch City Council except for Lori.

do Apr 2, 2019 - 10:19 am

So this is part of over a million dollars the city has wasted on rebranding what a joke with 161,000,000 million dollars in unfunded liabilities wow you want to attract business to Antioch how about clean up the city clean up crime you know your in a bad situation when grocery outlet closed a store how about hiring a police chief that knows how to solve problems not someone who has been a cop in the city for 25 years who only know what he has seen in his tenure the police in Antioch are rude and treat everyone like they are criminals how about making the police do there jobs and clean up the city enforce all laws build a homeless shelter rebuild downtown Antioch it could be the gateway to the delta

Penny Apr 4, 2019 - 5:11 am

Your grammar is the real joke. Ever heard of a period or comma?

do Apr 6, 2019 - 12:11 pm

Penny shut your mouth grammar police in the building

Richard Apr 2, 2019 - 2:35 pm

Oh yeah! Opportunity to get your car broken into, get mugged, get spat upon by the homeless. Lots and lots of opportunity here!

Ramona Mayon Apr 2, 2019 - 10:00 pm

Why does no one ever mention the un-remediated Superfund site on the edge of downtown (Fulton Shipyard)? The City Land Use Plan shows no clean-up effort. Indeed, the City leaders have planned a business park on the other side. The U. S. Navy has ignored it’s responsibility all over the Bay Area. Antioch is no exception. Online, a 433pg report shows there is evidence of “fugitive dust” full of heavy metals and asbestos from shipbuilding in WW2 and documented spills of radioactive waste in 1960 (Google Fulton Shipyard and words nuclear and radioactive). It’s a military wasteland.

What a waste of money this marketing campaign is. Trying to put lipstick on a pig.

Larry P. Apr 3, 2019 - 7:38 am

If you want to find the REAL problem look no further than this message board.
Whiner & complainers with nasty half glass empty attitudes. Get out and get around folks. Having lived across the world, ALL cities have their problems, some are better at handling their “image” than others. All you whiners are victims of the new news media and their drive for advertising revenue and click thru’s featuring suburban crime. Oh, I feel so good that didn’t happen in MY city, lets talk about a suburban crime instead (insert your favorite target cities) and stick crime in my city just before the weather report. Yes, crime in SF is so rampant they don’t even come out to take a report for break ins. Yes, people get Shot in Walnut Creek too. Yes, Antioch is not the sleepy town of 5k you grew up in, It NOW has over 120k people! Yes, crime isn’t the same as a city of 10-20k. Welcome to the big city folks. Find the beauty in where you live, the grass is NOT greener on the other side. If you can’t, complaining will solve nothing as the problem is. Marketing is NOT a waste, as it appears you’re all victims of marketing yet don’t realize it. Worst case, if it’s that bad for you, move. I have a great house, great weather, nice neighbors, BART Access, and can be in the City, the Snow, Beach or Mountains within a few hours. Have A GREAT DAY!

do Apr 4, 2019 - 9:59 am

Really Larry p so when was the last time you went to a city council meeting I go all the time so your ok with this mayor and city council spending money like its burning a hole in their pockets with 161,000,000 million dollars in unfunded liabilities on the verge of bankruptcy real smart

Larry P Apr 6, 2019 - 9:21 am

@do

Yes, have been to MANY city council meetings. including many “State of Antioch” or whatever they were called. Anyways, That has nothing to do with your point or anything else were discussing.

While in principle I do agree with you that government shouldn’t spend more than it earns and live within it’s means, The reality is, this is a pipe dream of some older people who don’t understand how government works (today).

Firstly, you make is sound like Antioch is the worst offender or the only city in California with liabilities outpacing income, yet its not even close, its 215th on list of liabilities in California, With many, many cities well ahead of it debt wise. Lets face it, Government will never work in their budget, Its a nation wide SYSTEMIC issue not a local issue. National debt is over 22 trillion, And California’s own is 1.3 trillion by some accounts. You realize in the overall scheme of things 160 mil isn’t that much, While it may sound like a lot to someone who doesn’t deal with a lot of money regularly, I can tell you that its not that much in Todays inflationary dollars. Just to put it in perspective, in todays dollars, you probably couldn’t even buy a single block in SF for 160 mil.

What my question to you is, since you pointed out the debt as a major issue, what would be the benefit for the typical citizen in Antioch for spending no more money on anything, and saving to pay off the city’s debt? If you’re answer is none, than I suggest you merely wish to punish the current citizens of Antioch For the mistakes of their predecessors and leaders. Many who profited greatly from building all theses homes.
Instead, I think the approach of generating revenue thru attracting businesses and adding to the tax base without doing what Antioch has done in the past. to generate tax revenue by building new homes, is a different approach from our past history and worth our support to try something different.

do Apr 6, 2019 - 12:10 pm

I agree Larry my point is the city is spending with reckless abandon and are not solving any problems look at the mall its trash half empty that whom area is crime ridden and just sad building more houses is not going to solve shit 💩 with all the empty store fronts already existing why are no businesses coming to town because Antioch is in a sad state section 8 is everywhere and no business in there right mind will move here Antioch is now hoping the cannabis business will save them sad but the Antioch I grew up in will never be the same as it was when I was a kid poor leadership a terrible mayor and city council and overall the same rotating cast of characters running this city status quo will never fix the problem we need a new police chief and new city government period until then things will get worse and worse

Larry P Apr 3, 2019 - 7:46 am

If you want to find the REAL problem look no further than this message board.
Whiner & complainers with nasty half glass empty attitudes. Get out and get around folks. Having lived across the world, ALL cities have their problems, some are better at handling their “image” than others. All you whiners are victims of the new news media and their drive for advertising revenue and click thru’s featuring suburban crime. Oh, I feel so good that didn’t happen in MY city, lets talk about a suburban crime instead (insert your favorite target cities) and stick crime in my city just before the weather report. Yes, crime in SF is so rampant they don’t even come out to take a report for break ins. Yes, people get Shot in Walnut Creek too. Yes, Antioch is not the sleepy town of 5k you grew up in, It NOW has over 120k people! Yes, crime isn’t the same as a city of 10-20k. Welcome to the big city folks. Find the beauty in where you live, the grass is NOT greener on the other side. If you can’t, complaining will solve nothing as the problem is internal within you. Marketing is NOT a waste, as it appears you’re all victims of marketing yet don’t realize it. Worst case, if it’s that bad for you, move. I have a great house, great weather, nice neighbors and can be in the City, the Snow, Beach or Mountains within a few hours.

Larry P Apr 3, 2019 - 8:08 am

If you want to find the REAL problem look no further than this message board.
Whiner & complainers with nasty half glass empty attitudes. Get out and get around folks. Having lived across the world, ALL cities have their problems, some are better at handling their “image” than others. All you whiners are victims of the new news media and their drive for advertising revenue and click thru’s featuring suburban crime. Oh, I feel so good that didn’t happen in MY city, lets talk about a suburban crime instead (insert your favorite target cities) and stick crime in my city just before the weather report. Yes, crime in SF is so rampant they don’t even come out to take a report for break ins. Yes, people get Shot in Walnut Creek too. Yes, Antioch is not the sleepy town of 5k you grew up in, It NOW has over 120k people! Yes, crime isn’t the same as a city of 10-20k. Welcome to the big city folks. Find the beauty in where you live, the grass is NOT greener on the other side. If you can’t, complaining will solve nothing as the problem is internal within you. Marketing is NOT a waste, as it appears you’re all victims of marketing yet don’t realize it. Worst case, if it’s that bad for you, move. I have a great house, great weather, nice neighbors and can be in the City, the Snow, Beach or Mountains within a few hours.

Larry P Apr 3, 2019 - 9:49 am

Posts getting deleted? Huh? looks like no one can post the truth or anything positive here only negative. No problem won’t post here and will be sure to delete this site from bookmarks.
Once again proving my point that media on ALL levels of thrives on dissension. It sells…

Carry on ECT

ECT Apr 3, 2019 - 1:41 pm

Your multiple posts hit spam. All are now up.

Larry P Apr 3, 2019 - 7:10 pm

Well thank you so much for “authenticating” me! Not sure why they would “hit” SPAM
whatever you mean by that. I was a little taken aback that all my posts were not getting posted no matter how long I waited, but now seem to have come in all at once in the evening. Very unusual, especially since there’s no warning that posts may be delayed. Perhaps that is something that can be added? I do retract my statement as I do really appreciate this site. You do a great job of getting the local news out. Almost the only game in town. Thanks for that.

Don’t post here often because the same negativity from the same people tends to drown out the reality. Seems like they sure can complain yet don’t move or complain every time someone wants to make a change. Oh well grass will never always be greener for those folks.

btw. As a Mod, one would think removing the duplicates would would be a no brainer but please feel free to remove the duplicates if you are waiting for my permission or something. I have to get used to the whole East County thing I guess…

Life moves a little slower here : )
Thanks for the great work,
Goodluck
LP

Nick Apr 3, 2019 - 2:03 pm

Relax Larry. These are internet comments, not the birth of your first born son or daughter.

Larry P Apr 3, 2019 - 6:46 pm

Nick, this is the MODERN internet. You know, like most of the people who are used to the using internet and other modes of social media. I know things can be a little slower paced here. My first post originally hit at 7:46am, ECT posted my posts after 6:00pm. All at once… Even though they are date stamped much earlier.

Amazingly, your posts showed up rather quickly though. Perhaps just a relative : )
you can delete my extra posts.

Thanks for your insightful wisdom and relaxation techniques though…

Antioch Resident Apr 3, 2019 - 2:27 pm

If you google Antioch, CA the new website doesn’t come up. What/Who is this supposed to be marketed to? I can’t believe the new Antioch Logo clearly says “Anti”.

Comments are closed.