The Concord Police Department released the latest lip sync and dance video on Thursday to the hit song “Bailando”.
Concord Police reportedly brought in a professional firm and production company to film the video and were joined by the Monument Crisis Center and members of the community.
According to Captain Roche, the video was shot over a 2-day period in early October at a cost of $34,000. He explained a majority of the filming was done on day one and more of the police vehicles driven around occurred on day two.
Roche says the funds were used from non-general fund money and instead from funds they acquired from “drug dealers” where police get a portion back of the money they seize in an arrest and seizures.
Roche says it was decided they would spend the funds on something for the community. They worked with Monument Crisis Center who picked out the song because 25% of Concord is Hispanic.
The goal of the video was aimed at communicating the importance of community partnerships.
To view the video, you may watch it on the Concord Police Facebook Page.