Home Brentwood Oktoberfest Returns to Downtown Brentwood

Oktoberfest Returns to Downtown Brentwood

Press Release

by ECT

Brentwood, CA  – The Downtown Brentwood Coalition’s 15th Annual Oktoberfest returns to Downtown Brentwood after a two year break. The Oktoberfest is one of the largest events in Downtown Brentwood with an estimated attendance of over 10,000 visitors from all over the Bay Area. The event takes place in City Park in Downtown Brentwood, and this year includes parts of Second Street and Oak Street. The event starts at 2pm and concludes at 7pm

The Downtown Brentwood Coalition hosts numerous fundraising events throughout the year in order to provide free, high quality, community-driven events in the Downtown Area. Oktoberfest is also supported by the City of Brentwood Economic Development Grant program in order to support the expected number of local and out-of-town visitors. The goal of an event like Oktoberfest is to welcome the entire community to celebrate together, highlight local offerings, and introduce them to historic Downtown Brentwood at the same time.

Downtown Brentwood Coalition’s Executive Director, Amy Tilley explains, “The Focus for the 2022 Oktoberfest is Downtown Brentwood’s new mantra : We Love Local. Highlighting Local food, Local drinks, Local programs and efforts are at the heart of this year’s celebration. We are so pleased to be partnering with Perfect Star Heating and Air Conditioning for this event, to ensure the best possible experience for our local community members and first time visitors! When we bring an event to the community, a priority for us is to partner with local organizations that bring the same passionate commitment to serving the community as we do, we are thrilled to have found a partner of that caliber in Perfect Star.”

Alpine Sound, the Bay Area’s premier German band, will kick off the event. Attendees will enjoy dancing and music as they make their way around the festival taking in the sights and sounds of Oktoberfest. At 4pm, Alpine Sound will conclude but the fun is just getting started. Next up is the Weiner Dog Costume Parade, followed by the Beer Stein Obstacle Race. Wrapping up the event is local band Double Down on stage from 5-7pm.

All ages are welcome at Oktoberfest! Families will enjoy the added Free activities and offerings this year inside the Family Zone. Complimentary activities include: Fall Photo Opportunities in partnership with Soiree Love and local Harvest Time member farms will delight attendees as they come together and celebrate the fall harvest. Complimentary train rides, glitter tattoos and balloon animals will also be provided. The City of Brentwood Mobile Recreation Program will be joining the fun and bringing even MORE free activities for the kids to enjoy. The program intertwines recreation, fitness, fun and art to enrich the lives of our local kids. You can find the Mobile Rec program at local parks during their Park & Play Days. Check out the City website for more information about this exciting, new community enrichment program.

Bring your appetite to this bavarian inspired festival. Lockeford Sausage joins the event once again, and their famed sausages attract their loyal followers from all corners of the Bay Area. German pretzels and German inspired faire will be provided by festival favorites, Pure Grain Bakery – Sara’s Pretzels and Foodie Call. The event will have over 12 food vendors to compliment the outstanding eateries of Downtown Brentwood. The Shops and Stops of Downtown will be open and are looking forward to the many visitors Oktoberfest will bring. Dozens of talented local vendors and makers will adorn Oktoberfest, with a sprinkling of the Downtown Brentwood Coalition’s non profit partner booths as well.

What Oktoberfest would be complete without German Beer? Due to the popularity of this event, Downtown Brentwood’s Oktoberfest was hand picked to showcase the seasonal special releases of two high profile beers; Firestone Walker Oaktoberfest and Sierra Nevada Oktoberfest. Local favorite Four Legs Brewing will also be onsite to share their best and brightest new offerings.

Local Agriculture will be on display through not only the Harvest Time collaboration, but also the newly added Wine Garden. Contra Costa County Wine Growers Association will be presenting the shaded and cozy wine garden area in City Park, while pouring wines from local winegrowers. The Brentwood area is quickly being recognized as an outstanding wine growing region, and the Oktoberfest is the perfect time to try a variety of locally made wines.

For Guests looking to get VIP treatment including, line fast passes, Commemorative Steins, Event Backpacks, drink tokens, raffle entry and VIP restrooms, the Coalition recommends purchasing a VIP Beer Package or VIP Wine Package anytime between now and when those passes sell out. Those can be purchased now on the Coalition’s website or Facebook event page for Oktoberfest.

Senior Analyst for the City’s Economic Development Division shares the benefits of the event to the community, “ Oktoberfest is the perfect opportunity to showcase Downtown Brentwood and our great local businesses to over 10,000 event attendees that come from all over the region. The City of Brentwood’s partnership with the DBC and financial sponsorship of this event show the City’s commitment to supporting small businesses and creating a community where residents can shop, dine, explore, live and play.”

For more information about OKtoberfest visit the Downtown Brentwood Coalition’s website at: www.brentwooddowntown.com/okt



The Downtown Brentwood Coalition was formed in 2008 by small business owners in the downtown area with the intent to create an atmosphere of warm family fun and a welcoming attitude to the residents of Brentwood, as well as surrounding communities.The Downtown Brentwood Coalition focuses on comprehensive, place-based revitalization efforts and achieving meaningful community outcomes as a result of their programming.

While the Downtown Brentwood Coalition is currently an Affiliate Designated Main Street Program, they are working towards a Nationally recognized, Main Street America full accreditation, and hope to have that completed by the early 2023.

The mission of the Downtown Brentwood Coalition is to enhance economic growth of the downtown area by focusing on education, promotion and development of the business community, and those areas of the community affecting business. Our primary goals are to strengthen our local economy, to promote the community, provide networking opportunities, represent the interest of business with our local government, and develop community leaders. The synergy created by business owners has blossomed into a plan for a year-long schedule of activities and events as well as the addition of a full time Executive Director position, supported by The City of Brentwood.

For more information on Downtown Brentwood Coalition visit us at https://www.brentwooddowntown.com  and follow us on Instagram and Facebook @downtownbrentwood

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