On Thursday, the City of Pittsburg announced the launch of the East Bay 100, a website that will feature 100-word stories and videos on the people, news, events and ideas shaping Alameda and Contra Costa counties—specifically promoting Pittsburg.
The move comes after the City Council on May 5 approved the item at a cost of $119,014 over a five-year period. Included in that package is 6-monthly 100-word articles or 100-second videos. This is funded through the Pittsburg Power Company account (Fund 590).
Not factored into the cost is the cost of staff time to put together the content.
According to City Manager Garrett Evans, at the May 5 meeting, he explained this would allow Pittsburg to market itself throughout the Bay Area and focus on Alameda and Contra Costa Counties.
Vice Mayor Jelani Killings asked whether the intent was to reach outside of Pittsburg or to residents.
“The primary goal for the 100 Company is an economic development tool not only for retention of your business base where you will have several articles talking about things like what is available through Workforce Development or other types of programs that they can utilize but it is also for attracting in Alameda and Contra Costa County,” explained Evans stating the newsletter and city manager report is focused on the residents.
Killings questioned the use of East Bay 100 because if all it does is talk about Pittsburg, it would be misleading and suggested they brand it as Pittsburg and not East Bay.
Evans stated the challenge was if they wanted the Pittsburg 100, that Pittsburgh already has one which would create confusion on which Pittsburg was being used. They also looked at Delta 100 which they opted against.
“We are apart of the East Bay and felt this was a good way to convey Pittsburg and our Delta Six region and focus on Alameda,” said Evans.
Killings asked about how this impacts their Discover and Visit Pittsburg concept and if it would be worked in conjunction of one another.
Evans explained how writing 72-articles a year, it requires planning and still working to piece it together such as working with the California Theatre on articles, the workforce development board, the business community as well as the chamber to incorporate some of the things they are doing.
The council then voted 5-0 to approve the contract.