On Tuesday, the Antioch City Council provided direction on a new logo that will help sell the idea of “Opportunity” for the City of Antioch.
The council was provided with four options in which the Council ultimately agreed to move forward with the option that included a reference to the delta (option2).
David Kippen, of Evviva Brands, explained Tuesday that the logo symbolized a rising sun over the Delta and the water which was reflective in the line “opportunity lives here”.
Kippen stated that the logo provided a very different feel than what other cities had – examples included City of Fremont, City of Redwood City, City of Oakley, City of Long Beach, City of Oakland.
“It’s a very strong statement and it powerfully underscores the idea of opportunity,” said Kippen. “It makes opportunity part of the message of Antioch.”
Kippen urged the council could come up with a decision Tuesday so they can move the mark into advertising within a week. He warned them If its delayed further, they would launch with the word Antioch and swap it out later with new mark.
“I encourage you to make a decision tonight if you can for a couple reasons. One, it would be great to launch with a campaign. Second, though this is the first time the marks have been presented to council, we have been back and forth with staff a number of times. We have been through a long selection process, these are all very strong marks, they will work well,” explained Kippen. “This gives us the opportunity to go to market not as a campaign, but Antioch has a campaign and its making a statement about itself in that campaign and its rebranding which is a much more powerful message.”
Mayor Pro Tem Joy Motts liked option 2 which showcased the river/delta.
Councilman Lamar Thorpe stated he was shocked by the “rising o” in option 4 and it grew on him because it represents the uniqueness of Antioch and even the State of California.
“This Gateway to the Delta, while I appreciate it, not that we are talking about that, we tend to think of ourselves as the Bay Area and not necessarily the delta,” said Thorpe. “Gateway is something you cross and go somewhere else and we don’t want people to go somewhere else we want them to come to the City of Antioch. I like this fun one, I think its exciting.”
Councilwoman Monica Wilson stated she liked Option 1 because it was “clean” and “simple”. She also liked Option 2.
Wilson later stated she didn’t like Option 4 because it looked like the “o” was running away or trying to get out of Antioch.
Councilwoman Lori Ogorchock stated she thought the river was a “gem” and a huge part of Antioch and likes the idea of the sun rising over the water.
Mayor Sean Wright explained he was okay with all four of them but stated he liked the “rising o” best but had no problem going with Option 2 if that is what the majority wanted to do.
“The women have spoken,” stated Thorpe. “I am not fighting the women.”
Wright stated he thought these looked like the Denver Bronco colors in which Kippen stated they would adjust the colors. Kippen stated they would make a few additional changes going forward being the launch of the campaign.
The selection of the logo is part of a branding and marketing plan for the city of Antioch after they hired Evviva Brands to roll out a $236k marketing plan over the next 6 months to improve messaging.