{"id":95240,"date":"2019-10-30T06:00:42","date_gmt":"2019-10-30T13:00:42","guid":{"rendered":"https:\/\/eastcountytoday.net\/?p=95240"},"modified":"2019-10-30T06:00:42","modified_gmt":"2019-10-30T13:00:42","slug":"ncaa-starts-process-to-enhance-name-image-and-likeness-opportunities","status":"publish","type":"post","link":"https:\/\/eastcountytoday.net\/ncaa-starts-process-to-enhance-name-image-and-likeness-opportunities\/","title":{"rendered":"NCAA Starts Process to Enhance Name, Image and Likeness Opportunities"},"content":{"rendered":"<p>The NCAA has paved the way for athletes on Tuesday to benefit from the use of their name, image and likeness in a manner consistent with the collegiate model.<\/p>\n<p>The <a href=\"http:\/\/www.ncaa.org\/about\/resources\/media-center\/news\/board-governors-starts-process-enhance-name-image-and-likeness-opportunities\">Board of Governors\u2019\u00a0action\u00a0directs\u00a0each of the\u00a0NCAA\u2019s\u00a0three divisions to immediately consider updates\u00a0to\u00a0relevant\u00a0bylaws and policies\u00a0for the 21st\u00a0century<\/a>,\u00a0said Michael V. Drake, chair\u00a0of the\u00a0board and president of The Ohio State University.<\/p>\n<p>\u201cWe must embrace change to provide the best possible experience for college athletes,\u201d Drake said. \u201cAdditional flexibility in this area can and must continue to support college sports as a part of higher education.\u00a0This\u00a0modernization\u00a0for the future\u00a0is a natural extension of the numerous steps NCAA members have taken in recent years to improve support for student-athletes, including full cost of attendance\u00a0and\u00a0guaranteed scholarships.\u201d<\/p>\n<p>Specifically, the board said\u00a0modernization should occur within the following principles and guidelines:<\/p>\n<ul>\n<li>Assure student-athletes are treated similarly to non-athlete students unless a compelling reason exists to differentiate.<\/li>\n<li>Maintain the priorities of education and the collegiate experience\u00a0to provide opportunities for student-athlete success.<\/li>\n<li>Ensure rules are transparent, focused and enforceable and facilitate fair and balanced competition.<\/li>\n<li>Make clear the\u00a0distinction\u00a0between collegiate and professional opportunities.<\/li>\n<li>Make clear that compensation for athletics performance or participation is\u00a0impermissible.<\/li>\n<li>Reaffirm that student-athletes are students first and not employees of the university.<\/li>\n<li>Enhance\u00a0principles of diversity, inclusion and gender equity.<\/li>\n<li>Protect the recruiting environment and prohibit inducements to select, remain at, or transfer to a specific institution.<\/li>\n<\/ul>\n<p>State Senators <strong>Nancy Skinner,<\/strong> D-Berkeley, and<strong> Steven Bradford<\/strong>, D-Gardena, released the following statements on the NCAA Board of Governors\u2019 announcement today on \u201cenhancing name, image, and likeness opportunities\u201d for college athletes.<\/p>\n<p>\u201cCalifornia\u2019s leadership is a game-changer once again! The Legislature and Gov. Newsom\u2019s support of <strong>SB 206<\/strong> clearly pushed the NCAA to take this step,\u201d Skinner said. \u201cI\u2019m pleased that the NCAA\u2019s announcement shows promise on student athletes getting name, image, and likeness rights, however the devil will be in the details. Here in California, we are clear that we won\u2019t accept arbitrary limitations and look forward to the NCAA\u2019s final action being consistent with the right all other students have to generate income from their talent and skills.\u201d<\/p>\n<p>\u201cI applaud the NCAA Board of Governors who made the right decision to support our student athletes, not just in California, but across the U.S.,\u201d Bradford said. \u201cWhile I question whether or not this special committee and vote would have occurred if our bill was not introduced and passed by the Legislature, this is nonetheless a major step forward bringing about greater equity and fairness to a system that generates billions off of the backs of our talented and hardworking athletes.\u201d<\/p>\n<p>Skinner and Bradford were joint authors of Senate Bill 206, known as the Fair Pay to Play Act. It was approved by both the Assembly and Senate with bipartisan support and signed into law on Sept. 27.\u00a0 This bill will give California student athletes the right to their name, image, and likeness, allowing them to earn money from sponsorships, endorsements, and other activities.<\/p>\n<p><em>Sen. Nancy Skinner represents the 9th Senate District and is the Senate majority whip.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The NCAA has paved the way for athletes on Tuesday to benefit from the use&hellip;<\/p>\n","protected":false},"author":2,"featured_media":95241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[29],"tags":[713,18917,27391,25689,25690,2756],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NCAA Starts Process to Enhance Name, Image and Likeness Opportunities - East County Today<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eastcountytoday.net\/ncaa-starts-process-to-enhance-name-image-and-likeness-opportunities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NCAA Starts Process to Enhance Name, Image and Likeness Opportunities - 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